LTB 049/22 Highway code changes – Think Campaign

22LTB049-Highway-Code-Changes-–-THINK-Campaign

To: All Branches
Dear Colleagues,
Highway Code Changes – “THINK!” Campaign:
Following the recent, significant, far-reaching changes to The Highway Code that came into
effect on 29 January, ‘THINK!’ is launching a campaign to shift attitudes and encourage safer
driving behaviours among road users in the UK. The campaign will consist of two phases – the
first phase launching in February will raise awareness of changes to The Highway Code and the
second phase in May/June will seek to drive behaviour change.
The campaign will seek to improve road safety for people walking, cycling and horse riding.
Encouraging all road users to ‘Check the changes, let’s keep each other safe’.
Campaign assets will consist of illustrations to help communicate the changes clearly.
Messaging reflects The Highway Code and has been kept to a minimum to aid in
comprehension.
In February, the campaign assets will run across Facebook, Instagram, Snapchat and Twitter.
A radio advert will also run on broadcast radio and digital radio.
All assets will signpost to GOV.UK The Highway Code: 8 changes you need to know from
28 January 2022, where there is more information on these changes.
Yours sincerely
Dave Joyce
National Health, Safety & Environment Officer